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THE LICENSING COMPANY (TLC) ANNOUNCES PARTNERSHIP WITH ICONIX BRAND GROUP FOR THE FORMATION OF ICONIX EUROPE
LONDON —December 22ND, 2009, The Licensing Company (TLC) today announced that it has partnered with Iconix Brand Group, Inc. (Iconix) for the formation of Iconix Europe.
Iconix Europe has been formed to further develop and expand the Iconix portfolio of wholly owned brands throughout Europe.
There are currently twenty-one brands in the Iconix portfolio, which collectively generate close to $10 billion in annual retail sales.
The business model of Iconix Europe will mirror the Iconix strategy of signing traditional and direct-to-retail (DTR) licensing agreements for the Iconix portfolio of brands. There are 11 existing licensing agreements in the region.
TLC's wholly owned offices in London, Paris and Munich will provide the 'back-bone' to Iconix Europe, which will allow the new venture to benefit from access to local market knowledge when dealing with retailers across Europe.
Angela Farrugia, Managing Director and Co-Founder of TLC, stated, “This is an important relationship for both TLC and the European Retail market place. We are excited to be partnering with Iconix who have clearly helped re-define the licensing and brand extension business globally. TLC is uniquely qualified and respected throughout Europe and we will be looking to translate the Iconix model and brand assets into real industry success through our local offices.”
Neil Cole, Chairman and CEO of Iconix, commented, “We are excited to be partnering with TLC, who are recognized as licensing experts in the European marketplace, with offices in London, Munich and Paris. With early signs of success in our recently formed international partnerships in China and Latin America, we have found that having local expertise with local resources around the world is instrumental to the success of rolling out our brands globally. International expansion remains an important initiative for our organic growth, and we look forward to working with TLC to grow our brands through this new venture.”
Iconix Europe marks the third international partnership for the Company. Iconix also has partnerships with Silas Chou's Novel Fashions in China, and with the Falic group in Latin America. Including the forthcoming office of Iconix Europe, Iconix has locally based personnel in New York, Hong Kong, Panama City and London.
About The Licensing Company Limited (TLC)
The Licensing Company (TLC) is a global licensing agency that specializes in creating long-term significant brand extension programs for some of the world's top brands. TLC was founded in London in 1996 with the goal of providing sensational results for its clients. Through its five strategically placed offices, New York, London, Tokyo, Munich and Paris, TLC currently boasts over 2,000 active licensing contracts, more than $2.8BN and access to over 80% of the world's consumer marketplace. Among the world-class brands in TLC's European portfolio are Coca Cola, Jelly Belly, BIC, National Trust, Cosmopolitan, Veet, Airwick, Jim Beam, Kahlúa and Malibu Rum.
www.thelicensingcompany.com
About Iconix Brand Group, Inc.
Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R) and ECKO (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.
www.iconixbrands.com
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