The Food Doctor appoints TLC to extend the brand

October 14th 2005

The leading global brand extension company, The Licensing Company (TLC) has been appointed by The Food Doctor, the UK's leading nutrition consultancy to develop their specialist health brand in food and non-food categories and create an unparalleled nutritional offering for an every day eating solutions.

TLC's new Food and Beverage Division has developed a comprehensive brand strategy for The Food Doctor, which will extend the food range to include healthy, delicious and nutritious products for throughout the day.  The new food range is set to recreate the lunch-time offering in the UK market and will also include a morning option of healthy snacks and food preparation items and an 'at home' healthy meal solution, all adhering to the principles of The Food Doctor Everyday eating plan 

Ian Marber, The Food Doctor said: “having successfully attracted a growing number of followers to The Food Doctor Everyday Diet as the sensible way to a healthy lifestyle, and tailored a range of products to suit, we are excited by the opportunity licensing our brand provides to extending the core range to cover a complete diet for all the family”

The Food Doctor is a unique health and well-being concept established by the UK's leading nutritionist, Ian Marber, encompassing a nutrition clinic, best-selling publishing series and a successful range of food products.

Every aspect of The Food Doctor focuses on achieving a healthy eating plan for life!

Daniel Avener, Global Brand Director, TLC said: “The Food Doctor is a unique and well established brand.  Healthy nutrition is a huge growth area, and the aim of this new range will offer the consumer delicious and healthy eating solutions throughout the day, every day.”

TLC specialises in creating long-term brand extension programmes for some of the world's leading brands.  TLC was founded in London in 1996 by Angela Farrugia and Melvin Thomas, and has a reputation of creating the most innovative, effective and successful brand extensions in the world.  With offices in New York, Tokyo and Paris, TLC boasts over 2,000 live licensee contracts worldwide, $1bn retail sales in 2005, 32,000 product lines and access to over 70% of the world's consumer marketplace.  TLC's portfolio includes the following well-established brands including, Benetton, Michelin, Allied Domecq, & Cosmopolitan

For further information please contact Marie Louise Pumfrey at Stephanie Churchill PR on 02072986530.