TLC wins "Agency of the Year" and five further awards at licensing 'Oscars'

27 October 2004

The Licensing Company (TLC) literally swept the boards at last night's licensing "Oscars", the LIMA UK Licensing Excellence Awards. TLC won an astonishing six out of the fifteen awards on offer including the prestigious "Licensing Agency Of The Year" award.

The Licensing Industry Merchandising Association event held at the London Marriott was attended by over 400 industry figures, from retailers to manufacturers, brand owners to licensing agents.

The LIMA UK Licensing Excellence Awards given to TLC for their work on behalf of high-profile brand-owners are as follows:

"Brand Of The Year" - Cosmopolitan Magazine
"Best Entertainment Property" - Bratz
"Best Promotion" - Lord Of The Rings/Camelot (National Lottery)
"Best Art License" - Humphrey's Corner
"Personality Of The Year" - Jane Packer

To win the "Brand Of The Year" Award for their work with Cosmopolitan Magazine, TLC created a fashion and beauty accessories business currently worth £32 million at retail.

To win the "Best Art License" Award for Humphrey's Corner, TLC created a series of Humphrey's Corner babycare products exclusive to Mothercare currently worth £25 million at retail.

Angela Farrugia and Melvin Thomas founded TLC in 1996. Their vision was to create the most innovative, effective and successful brand extension company in the world. Today, this vision has become a reality, TLC is the largest wholly owned business in this burgeoning industry and has achieved worldwide industry recognition.

TLC currently has over 1600 licensees & is responsible for over $1bn of retail sales in 03/04. TLC also represents some of the worlds best known brands including Benetton, Jeep, Cosmopolitan, Michelin and Allied Domecq.

"These six LIMA Awards are industry recognition that TLC's sophisticated and innovative approach to brand extension licensing works. We understand brands, and manage them as if they were our own," concludes Angela Farrugia, TLC group managing director.

For further information on The Licensing Company (TLC) or the Licensing Industry Merchandising Association Awards, please contact Juliet Lewis at SCPR on tel: 0207 298 6530.