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Jelly Belly spreading fun around the world!
New York: May 2008: TLC announces several new partners in the growing family of Jelly Belly® jelly bean licensees around the world.
The Jelly Belly Brand is synonymous with great flavors and a lot of fun, and TLC has worked in close collaboration with Jelly Belly Candy Company since 2005, to devise a distinct handwriting and design style for the Jelly Belly product range.
Based on the key attributes of color, shape and flavor, the innovative range of products includes apparel, home furnishings, toiletries, fragrance, gift accessories, crafts, publishing, plush toys and unique Jelly Belly bean-flavored food and beverage products
Since being appointed in 2006, TLC have built a program of over 33 licensee's world wide, who are currently retailing in over 15,000 stores, and generating retail sales in excess of $20mill. This figure is set to more than double over the next two years.
Joining the campaign is Star Brite Illuminations, who have re-created the top selling Jelly Belly 'scents' in a collection of candles for the home. This range will feature in several retailers this year including substantial placement at Wal-Mart from August 08 onwards.
Around the world, in the UK a full range of Jelly Belly Bath and Body products by Baylis and Harding is being listed at Tesco, Debenhams, Superdrug and other major retailers. This is an innovative range, using scent technology and shape, as well as unique dispensers.
In Japan, Jelly Belly bean inspiration has become the 'hot 'new craze in Bento Boxes with and inspired range of hot and cold Sushi lunch boxes and cutlery, created by our licensed partner, Sabu Hiromori
Vu Myers, Licensing Manager for Jelly Belly Candy Company added, 'We enjoy seeing our brand interpreted into such fantastic product areas around the world, all with the Jelly Belly jelly bean DNA at their heart. Its amazing to consider that in such a short time we are able to capture people's imaginations with these products, and re-create what Jelly Belly Candy Company does best...make people smile.'
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About Jelly Belly Candy Company
The family owned candy manufacturer has been in operation since 1898 and is currently run by the fourth and fifth generations of the candy empire. Known for decades for making Candy Corn, the creation of Jelly Belly jelly beans in 1976 brought the company worldwide prominence after Ronald Reagan was seen eating them on the presidential campaign trail in 1980. Jelly Belly beans were soon being given to international diplomats and became the first jelly bean in space when they were sent up with the space shuttle Challenger. The company currently makes 50 Official Flavors, the largest selection on the market, plus 100 other gourmet candies including jells, gummies, chocolate covered treats, and seasonal sweets for the major holidays. Headquartered in Fairfield, Calif., the company operates two plants in Illinois and California.
About The Licensing Company Inc.
A global licensing agency that specializes in creating long-term significant brand extension programs for some of the world's top brands. The Licensing Company was founded in London in 1996 with the goal of providing sensational results for its clients. Through its five strategically placed offices, New York, London, Tokyo, Munich & Paris, TLC group currently boasts over 2,000 live licensee contracts, more than $2.3 billion in retail sales, 32,000 product lines and access to over 80% of the world's consumer marketplace Among the world-class names in the TLC NA portfolio are: well-established spirit brands, including Lysol, Airwick, Jim Beam Courvoisier, Kahlúa, Malibu, Bic, Umbro as well as Love is...®.
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