Two new stores and an Alliance with 1800 flowers unveiled for leading floral designer Jane Packer

New York June 2008: TLC announces the opening of two new stores for Jane Packer, the worlds leading global florist, bringing the total to ten stores around the world with four schools. The new stores will be in the Middle East and South Korea, adding to the line up in London, New York, and Tokyo. 

Jane Packer is widely recognized as one of the leading florists in the world. Her approach to flowers is at the forefront of modern day floristry and her style has influenced a generation of florists and flower lovers. Her client list includes Donna Karan, Calvin Klein, Gordon Ramsay amongst many others.
Jane is the best selling Floral Author in the world and is about to launch her 14th book in September 2008.

TLC has represented Jane Packer for eleven years, and in that time have become her business arm in all areas of her brand extension, including retail and schools and products. To compliment this growing strategy, a partnership with 1800 flowers across the US was signed in late 2006 and has become one of 1800's most successful designer relationships.

In 2005 TLC signed an agreement with the home and lifestyle department at Debenhams retail stores in the UK for her first diffusion line of Vases, candles, silk flowers etc, The relationship has gone from strength to strength with the expansion of her product line into furniture, and products for outdoor living and conservatory.

All products convey Jane Packers sense of style and reflect her key brand values, Simple, Fresh, British, Unpretentious, Sculptural, Original and Striking
Angela Farrugia Group Managing Director at TLC added: Janes approach and style represents the look that many retailers are moving towards, natural, florally inspired. This is a beautiful project, and is a great example of TLC taking a creative long-term view of a designer. Opening schools has helped embrace her style locally around the world”

More US announcements expected shortly.
Pictures available

About The Licensing Company Inc.
A global licensing agency that specializes in creating long-term significant brand extension programs for some of the world's top brands. The Licensing Company was founded in London in 1996 with the goal of providing sensational results for its clients.  Through its five strategically placed offices, New York, London, Tokyo, Munich & Paris, TLC group currently boasts over 2,000 live licensee contracts, more than $2.3 billion in retail sales, 32,000 product lines and access to over 80% of the world's consumer marketplace  Among the world-class names in the TLC NA portfolio are: well-established spirit brands, including Lysol, Airwick, Jim Beam Courvoisier, Kahlúa, Malibu, Bic, Umbro as well as Love is...®.

About Jane Packer:
• 1981 the first Jane Packer shop opened in James St W1 - London UK
• 1986 Commissioned by Sarah Ferguson for her wedding to Prince Andrew
• 1989 The Jane Packer school of floral design opened in London, with sister school launched in Tokyo in 1990.
• 1997 The 'Jane Packer' tulip named by Dutch growers.
• 2000 - Jane opened her Shop and School in New York USA
• 2003 Signed Nationwide delivery of fresh flowers with major US on-line supplier 1-800
• 2004 Japan -Jane Packer stores and a school in Tokyo.
• 2005 South Korea - Stores and partnerships agreed with Shinsegae Dept Store and Westin Chosun Hotel
• 2006 Jane is the Keynote speaker at the Fragrance foundation Dinner
• 2007 Jane Packer Middle East
• 2008 Janes 14th Book is launched on Sept 14th on US.