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Courvoisier Fragrance Nominated for Best Men's Noveau Fragrance


April 2008: New York: TLC announces the nomination and short listing of its
Courvoisier, 'Collection I' edition Imperiale' Men's fragrance at this year's prestigious FIFI awards held in May 08.
With over 200 years of excellence in Cognac, Courvoisier represents the best and most premium quality Cognac in the world. Its regal heritage and position are unique, and stem from Courvoisier being the official Cognac supplier to Napoleon's Imperial court in France in the 1800's.
The fragrance, created by Kraft International Marketing Inc, is inspired by the brands' luxury positioning, and the splendor and majesty of Napoleonic France.

The nomination comes after a successful Exclusive retail launch in March 2007 with Bergdorf Goodman in New York and John Lewis stores in London followed by a rollout to the Duty free market, Middle East and Asian territories including Dubai, United Arab Emirates and Singapore.

Established in 1949, The Fragrance Foundation is a non-profit, educational organization whose mission is to enhance the image of the Fragrance Industry to the public and expand the appreciation and use of fragrance in all its forms across all distribution channels globally. The FIFI awards are widely recognized as celebrating the finest and most innovative fragrances each year.

Daniel Avener, Global Brand Director for TLC said' this is a tremendous accolade, our fragrance has been in the top 3 bestsellers at Bergdorf for over a year, and we are excited to be short-listed along side Tom Ford and Armani for this award'