FOR IMMEDIATE RELEASE: April 2008

AIRWICK IN CAR AIR FRESHENERS GAIN STRONG RETAIL PLACEMENT

APRIL, 2008 - Owner of market-leading brands such as Air Wick®, Lysol®, Clearasil® and Woolite®, Reckitt Benckiser's partnership with Winplus, a global leader in the automotive accessory industry, has resulted in an exciting and innovative range of automotive air fresheners that are gaining strong retail distribution in the US.

Combining AirWick excellence as the air freshener specialist with Winplus expertise in car accessories in their specific markets, this agreement has led to the creation of a new AirWick range of car air fresheners. The complete product offering uses state-of-the-art technology and will set a new benchmark for automotive air fresheners. Winplus will offer five different types of AirWick branded products, including card, solid, capsule, and three styles of vent-membrane fresheners with range available in five different scents. New innovations in the Air Wick auto-aroma category are promised for spring 2008.

Listings include Target, Wal-Mart and leading automotive retailers in the US totaling over 12,000 doors in the last six months. New product development of this collection will see further launches in the latter part of the year, including a line of Airwick products for Mexico.

“We are thrilled to be the sole North American distributor and licensee of such a well-known and respected brand as Air Wick®,” said Dan Sheehan, founder and CEO of Winplus North America. “Our introduction of Air Wick into the automotive market is consistent with Winplus' mission to provide our customers with innovative products that integrate technology and convenience with sophisticated design.”

“Reckitt Benckiser's strength has always been its close consumer relationship and unique understanding of customers which has allowed Air Wick® to grow over the years into a much loved brand,” said Kevin McFarthing, Reckitt Benckiser's Global Director for Strategic Alliances.  “We believe that our fragrance technology experience combined with Winplus innovative approach to the automotive marketplace is a winning proposition for our consumers. 

Airwick is sold in more than 60 countries, and is #1 in its category across the top 20 world markets.

TLC, Reckitt Benckiser's brand licensing agency in North America and Europe, has overseen the development of this relationship as part of a strategic brand extension program they have been retained to develop for the Reckitt Benckiser brands. 

For further information on the Air Wick® brand extension programme, please contact: 
Diane McGrath,
Global Head of Licensing,
Reckitt Benckiser plc.
Email:  diane.mcgrath@reckittbenckiser.com

About Winplus
Headquartered in Los Angeles, Winplus is a global team focused on adding innovation and style to automotive accessory products.  Winplus is a global marketer, manufacturer and wholesaler of quality products including: hands-free mobile Bluetooth technology, air fresheners, seat covers, floor mats, decorative lighting, holders and storage items.  The range is constantly expanding to offer a variety of choice for the most discerning of road travelers. The Yada Collection is Bluetooth, FCC, IC, and CE certified.  Visit Winplus online at http://www.winplus.com/

Reckitt Benckiser, the world's number one in household cleaning products (excluding laundry), also has a major presence in health and personal care. A truly global company, Reckitt Benckiser has sales in 180 countries and employs more than 20,000 people around the world. The company has over 60 operating companies and 40 manufacturing facilities worldwide. For more information about
Reckitt Benckiser, please log onto http://www.reckittbenckiser.com/.

About The Licensing Company
A global licensing agency that specializes in creating long-term strategic brand extension programs for some of the world's top brands.  The Licensing Company was established in the UK in 1996 with the goal of providing sensational results for its clients. Through its four strategically placed offices, New York, London, Munich,Tokyo and Paris, TLC currently boasts over 2,000 live licensee contracts, more than $2.3 billion in retail sales, 32,000 product lines and access to over 80% of the world's consumer marketplace.  Along with Reckitt Benckiser (Lysol, Woolite, Air Wick, Resolve, Veet & Clearasil); TLC represents Beam Global Wine & Spirits (Courvoisier, Jim Beam, Sauza & Maker's Mark), Jelly Belly Candy Company, UMBRO & Hearst Publishing (Cosmopolitan)... to name a few.