Julia Donaldson and Axel Scheffler's hugely successful picture books The Gruffalo and The Gruffalo's Child have sold over 4 million copies worldwide, and quickly become modern classics, much loved by children and parents alike. Magical storytelling and warm characters combine with an iconic style of illustration.

2009 is the The Gruffalo's 10th Anniversary of publication, and Magic Light Pictures is now bringing the characters to life in a stunning animated half hour film, with all-star voice cast, with the BBC broadcasting it over the Christmas period.

The Gruffalo key facts:

• Every week over 1500 copies sell in the UK
• To date over 2 million copies sold in the UK alone
• Growing international profile
• Winner of coveted Smarties and Blue Peter Awards
• 10th in The Booktrust's Best Children's Books of All Time
• Successful Stage Show tours nationally every year
• Major broadcast partners for terrestrial and non-terrestrial broadcast secured
• Leading DVD partner to be announced shortly
• Dynamic PR and promotional campaign planned for Autumn 09 launch

The Licensing Company are privileged to be working on such a prestigious brand. Merchandise has just launched and already British kids and adults alike can't get enough of the distinctive high-quality products that they will treasure.

www.gruffalo.com