The fastest growing Boys Brand in Europe has launched in the UK

Following the success in continental Europe, Gormiti is taking the UK by storm.

Flair/Giochi Preziosi launched the 3D figurines and playsets in Summer 2008 and already have outstanding sales and blanket retail coverage including Tesco, Argos, Toys R Us, Asda, CTN's and the Independents.

Targeting Boys aged 4-8 years, this collectable, adventure/fantasy franchise has sold over 4 million figures in the UK to date. Flair/Giochi Preziosi's investment in heavyweight TV, Online, Retail and PR has anchored Gormiti as a must have Boys brand.

Launched 28th Sept 2009 on Nick Toons prime-time with 52 half-hour episodes, co-produced by Marathon and Giochi Preziosi. Weekdays and weekends kids are now enjoying Gormiti on TV - a fantastic platform that will propel Gormiti to a new level, to become a worldwide milestone for Boys Entertainment.

Come and be part of the success - our partners already include: Preziozi Collection, TV Mania, Flair, Konami, Halsall, Jumbo, Trade Mark Collections

STORY: Earth and the magical world of Gorm are linked by a cosmic connection, sharing a common fate: when Gorm is in danger so is Earth. Join Toby, Nick, Lucas and Jessica, four kids with the power to transform into Gormiti the Lords of Nature, in their fight to save the world of Gorm and Earth from the evil Lava Gormiti. Follow them in their struggle to save the day, in a compelling mix of pure fantasy action, astonishing adventures and great humour.

2010 is shaping up to become a fantastic year at Retail with a strong range of merchandise from Apparel to Wheeled Toys, Publishing, Bedding and more!

http://www.gormiticlub.com/