Zapf Creation offers a wonderful world of large dolls and accessories under the premium quality brands Baby Annabell and Baby Born.

The loveable dolls encourage nurturing and mother care play and share a high standard of design, quality, safety and play value. Products incorporate trends taken from both children's fashion and lifestyle products with new ranges being refreshed annually.

• Age demographic: 3-6 girls
• Top selling nurturing dolls ranking #1 Baby Annabell & #2 Baby Born in the UK
• No limits are placed on a little girls imagination.
• Utilize fresh color palette and design direction, creating the girl's ideal... room, book, top, slippers, etc.

Baby Annabell and Baby Born will expand into more categories including apparel, publishing and lifestyle with more to follow for 2008 and beyond!