This Summer MGA, a worldwide leader in the Toy Industry, launches Moxie Girlz™ - a new doll line encouraging girls to reach for their dreams & fearlessly embrace their individuality through self-expression, friendship & their own unique style.

The word Moxie means courage, energy and determination and the Moxie Girlz™ certainly live up to this!

With the Brand motto "Be True! Be You!™", the Moxie Girlz™ range inspires creativity through its few core characters - Lexa™, Sophina™, Avery™ & Sasha™.

The Tween Market is a force to be reckoned with and right now the market is wide open for new concepts.

MGA whose strength lies in the Tween Sector knows exactly what Tweens want. Through research, the Moxie Range taps into play patterns of Decorating, Fashion & Make Overs.

Together with TV advertising, online, extensive marketing and strong Retail listings including High Street retailers, Online, Grocers & Specialists, the Moxie range of "Art-itude", "Magic Hair" & "Jammaz" is set to be an instant winner.

Every girl has the strength to do something amazing ...

http://www.moxiegirlz.com/