Little Tikes is a classic brand committed to active, hands-on play that celebrates imagination and everyday learning experiences. For over 35 years, parents have trusted and relied on the durability of Little Tikes toys and role-play activities to be safe for their children.

• Joining forces with MGA, Little Tikes begins a new chapter in its history with heavy investment in Marketing, Innovation, Design and Retail Promotions
• For the first time ever Little Tikes will feature in animated stories (11 minutes each) with a DVD launch in 2008
• Using its core values of durability, trust, quality and fun MGA/TLC have great plans to develop Little Tikes into a Lifestyle Pre-school brand
• With 85% of UK Mum's already brand aware and all new investment, Little Tikes is ready to build into areas such as Publishing, Clothing and Home

Both TLC and MGA Entertainment are committed to building a quality lifestyle brand which encompasses its core brand values and ensures its unique place in the UK marketplace.