Little Tikes, for growing imaginations, aims to inspire imaginative play and to develop social and motor skills.

Little Tikes Brand Values - Fun, Social, Creative, Physical, Durable, Timeless, Imaginative and Trusted.

• Core audience 2 - 4
• Both Boys and Girls
• 85% of UK mum's are aware of Little Tikes
• "We've come to play"
• MGA heavily investing in the brand
• Concentrate on innovative product, packaging and marketing

Both TLC & MGA Entertainment are committed to building a quality lifestyle brand which encompasses its core brand values, features and ensures it makes its mark in the UK market place.