This summer is all about SURFING!

Sony Pictures Animation is making huge waves this August with their anticipated release Surf's Up!

Surf's Up is an animated feature that goes behind the scenes of the high octane world of competitive penguin surfing. The film profiles Cody Maverick, an up-and-coming surfer as he enters his first competition. Cody believes that winning will bring him the admiration and respect he desires. But when he unexpectedly comes face to face with a washed up old surfer named Geek, Cody begins to understand that the greatest champion isn't always the one who comes first!

Film Information

• From Sony Pictures Animation
• CGI animated feature
• UK release: 10th August 2007
• Target audience: all family
• Certificate: expected maximum PG

Unique Selling Points

• Film in a unique 'reality' style never seen before in animation
• Surf brand Quiksilver consultant on the film
• Targeting kids, teens & adults
• Phenomenal vibrant sound track

TLC's Merchandising & Promotional Strategy

• Establish Surf's Up as THE COOL movie summer 2007
• Embracing the thrill of the surfing culture
• Capturing the vibrant colours & tropical vibe
• Multi-category programme operating a key trading period
• Heavyweight promotional campaigns with key branded partners

A totally cool tale of penguin surfing with side splitting humour and unparalleled CGI effects, this is undoubtedly set to be the coolest movie for this summer!

With promotional partners on board such as McDonalds, Weetabix and Calypso along with a full licensing programme in place Surf's Up is gonna rock your world!

For more information you can log onto www.surfsup.com