The Smurfs, created by Cartoonist Pierre Culliford, better known as Peyo, first appeared in a weekly Belgium comic magazine in 1958. To date, the comics are translated in 25 different languages with a new comic every year.

The popularity of these enduring characters led to the creation of an animated series launched on LWT in 1982 with 256 x half hours that continue to air around the world today.

The Licensing Company are thrilled to be working with IMPS, Smurfs' licensor, on this truly classic brand with an outstanding history. The Smurfs are universal, global and timeless.

With over 100 to choose from, everyone can identify with their favourite personality; The Smurfs have a unique creative with their Smurf blue, language & village.

With the forthcoming release of a live action/animated Smurfs movie, Smurf fans all over Britain eagerly await a massive brand revival. Adults will be introducing their kids to the world of The Smurfs for the very first time.

TLC have already signed deals to seed the market including: Smiffy's, Somerbond, Fabric Flavours and Junction38

TLC & IMPS look forward to rebuilding The Smurf's profile in the UK and making it a household brand for the long term.

http://www.smurf.com/