Love Is... the ultimate expression property, that is rapidly being discovered by a new generation for its retro feel. The success of Love Is... stems from the genuine appeal of its subject matter. Love, is universal. The simple style and mechanic of the drawing makes Love Is... an instantly recognizable property. With over 9,000 pieces of original art it is no wonder that this property is a true classic.

Love Is... started as a romantic love story when Kim Casali began writing shy little love notes to her future husband, Roberto.

Each of these notes involved a little drawing and a personal sentiment that perfectly captured Kim's thoughts for the man she loved. Eventually Kim's drawings were shared with the rest of the world through newspaper syndication.

Love Is... first appeared daily in the Los Angeles Times in January 1970. As the popularity of Love Is... grew globally Love Is... was published daily in 50 countries worldwide and translated into 25 languages.

Love Is... an eternal, global subject and is always on trend which makes it a very appealing property. The combination of charming illustrations and romantic sentiment translates easily to many different product types, from t-shirts and towels, to chocolates and calendars.

A strong all year round brand but also one that is perfectly suited for Valentine's Day, Mother's Day and even for Weddings, Love Is... offers a great opportunity to produce some stunning gifts that are treasured by all who receive them.