• Launched in newspapers around the world in the 70's, Love Is.. became a licensing phenomenon
• TLC have refreshed the property with a modern look whilst maintaining the brand's endearing characteristics and style

Love Is... began has a shy love notes from Kim Casali to her future husband, Roberto. Each of these notes involved a little drawing and a personal sentiment that perfectly captured Kim's thoughts for the man she loved. Eventually Kim's drawings caught the eye of someone in the newspaper business who suggested that they could be syndicated.

Love Is... first appeared in the Los Angeles Times in January 1970 as a single black and white panel format. Its popularity grew globally; published daily in 50 countries around the world and translated into 25 languages, it became a licensing phenomenon during the 1970's and 80's.

Love Is... has maintained a consistent syndication presence worldwide and is currently actively licensed in several markets. The cartoon appears daily in 34 countries around the world and is translated into 15 languages.

The success of Love Is... stems from the broad appeal of its subject matter. Love is an eternal global subject. The simple style and mechanic of the cartoon means that it is instantly recognisable and the property has achieved classic status.

The cartoon has a very distinct look in its classic form but TLC were also strongly aware that development was essential in order to give Love Is... strong impact to retail today. TLC have worked with the licensor to create a new Modern style for Love Is... presenting a colourful and up to date look whilst maintaining the strong original characteristics which make it so special.