Entertainment Licensing is an essential part of modern day marketing. It is key to communication with specific audiences. Developed in the right way it can create competitive advantage over other licensed or generic merchandise.

TLC is at the forefront of the UK Licensing and Promotions industry, constantly evolving to match the ever-changing needs of all our clients and the increasingly sophisticated market place.

Our company philosophy is quite simply to be the best. It is a philosophy that has resulted in TLC Entertainment becoming the leading Licensing Agency and representing some of the best loved and high profile properties in the world.

We achieve success when you achieve success. So our goal is to create long-term and highly successful, co-ordinated licensing programmes. We have become specialists in harnessing the combined power of Retailers, Promotional Partners and Licensees, ensuring that we deliver the very best result for each property.

Maintaining the integrity of the property is core to our licensing activities and no property is over licensed or over exploited. A powerful combination of ingredients within the TLC team combine to create a fresh, dynamic and flexible approach with ultimate vision.

TLC sets itself apart from other licensing agencies through long-term vision and:

• Its commitment to Retail Partnerships and cultivating strong retail promotions & exclusives at key trading periods
• Its focus being solution orientated, dealing with challenging situations to deliver workable, insightful and logical resolution
• Its ability to achieve "stand out" on whatever it focuses on - revenue generation, service capability, product and brand development
• Its dedication to developing long term partnerships and working with all licensees and promotional partners on a regular basis

It is these key qualities, together with the strength of our relationships with Licensors, Retailers, Promotional Partners and Licensees which have enabled TLC to unlock the broader potential of the properties we represent and facilitate a true extension of our Partner's core business.