Entertainment Licensing is an essential part of modern day marketing. It is key to communication with specific audiences. Developed in the right way it can create competitive advantage over other licensed or generic merchandise.

TLC is at the forefront of the UK Licensing and Promotions industry, constantly evolving to match the ever changing needs of our clients and the increasingly sophisticated market place.

Our company philosophy is quite simply to be the best. It is a philosophy that has resulted in TLC Entertainment becoming one of the UK's leading licensing agencies and representing some of the best loved and high profile properties in the world.

We achieve success when our clients achieve success. Our goal is to create long term and highly successful, co-ordinated licensing programmes. We have become specialists in harnessing the combined power of retailers, promotional partners and licensees, ensuring that we deliver the very best result for each property.

Maintaining the integrity of the property is core to our licensing activities and no property is over licensed or over exploited. A powerful combination of ingredients within the TLC team combine to create a fresh, dynamic and flexible approach with ultimate vision. TLC sets itself apart from other licensing agencies through:

• our commitment to retail partnerships and cultivating strong retail promotions and exclusives at key trading periods
• our focus being solution orientated, dealing with challenging situations to deliver workable, insightful and logical resolutions
• our ability to achieve "stand out" on whatever we focus on be it revenue generation, service capability, product and brand development
• our dedication to developing long-term partnerships and maintaining close working relationships with our licensees

It is these key qualities together with the strength of our relationships with licensors, retailers, promotional partners and licensees which have enabled TLC to unlock the broader potential of the properties we represent.