TLC's global brand extension team has an enviable reputation for building strong long-term brand extension programs, which provide strategic advantage and enhanced revenues for brand owners.

Regardless of the strength of your brand, brand extension is not something that should be embarked upon lightly - the rewards can be significant, but accessing them is not always easy and requires expert advice.

TLC's consultancy services utilise the expert knowledge and skills of all parts of the business, enabling us to provide clients expert insight into all aspects of brand extension and licensing;

• The risks and rewards of brand licensing
• Licensee selection and management
• Best practice in licensing contracts
• Trade mark strategies
• Global advice from a local perspective
• Creative and design inspiration
• Consumer opinion

Answering the key questions or commonly asked questions:

• How viable is brand extension for our brand?
• What are the likely financial and marketing benefits for licensing our brand?
• Which products would work well with our brand?
• How should our products be positioned at retail?
• How do we go about managing a successful licensing programmes internally?
• How could we improve our existing licensing programmes?