Welch's is one of the best-known and respected brands in the US. Since 1869, Welch's has grown to become an American icon, known for the quality of their products, which combine great taste with nutritional and health benefits. Welch's is the leading marketer of Concord and Niagara grape-based consumer products — including grape juice, jelly, and other fruit-based offerings. You can find Welch's products on store shelves across the U.S. and in more than 50 countries around the world. Welch's is the number 1 grape juice brand in the US and in 2008, Welch's recorded net sales of c. $1BN.

Concord grape juice has been proven to have superior Anti-oxidant value and many health benefits as is being promoted in their 2010 advertising campaign.

http://www.welchs.com/

Welch's has been in Brand Extension for over 10 years, and have a combined retail value of over $100MM at retail. The brand extension program will follow Welch's vision of providing consumers with real, good food for good people, and allow Licensees to create products with discernible health benefits.

Key Brand Values

• Dark Fruit, Grape
• Superfruit
• Family
• Wholesome
• Premium
• High-Quality
• Family Farmer Owned