Sauza was first distilled by Don Cenobio Sauza in Mexico in 1873 and in the same year it became the first Tequila to be exported the United States. Over the following 135 years, Sauza has passed through three family generations, with the award winning Tequila at the forefront of quality innovations, while remaining true to its famous heritage.

Sauza Flavours

• Sauza Gold
• Sauza Blanco
• Hornitos
• Tres Generaciones

Target Consumer

• Generational aged 25-54
• Spontaneous
• Looks for variety
• Creates memories
• Self assured
• High energy
• Life is exciting

Sauza Licensing

Sauza brings the power of a premium spirit brand into unexpected areas of consumer products. Sauza will offer consumers the opportunity to experience the ingredients of the 'First Family of Tequila'.