Reckitt Benckiser is the world's Number 1 household cleaning company* with a major presence in health and personal care. With over 75% of sales coming from brands that occupy the Number 1 or Number 2 position in their markets, Reckitt Benckiser also has dozens of the most loved and recognised brands in the market place today. In fact, every single day consumers buy 9 million Reckitt Benckiser products, in over 180 countries around the world.

*excluding laundry

Driven by outstanding innovation, Reckitt Benckiser has grown well ahead of it's industry and is actively looking to build on this success by working with innovators outside the company to increase touch points with consumers and build brand equity.

With licensing agreements already in place for AirWick, Woolite and Lysol, TLC is working closely with Reckitt Benckiser to develop global licensing projects for the following outstanding brands:

Lysol

• Lysol is the Number 1 disinfectant brand in the world.
• Families have trusted Lysol to keep their homes healthy for over 100 years.

Woolite

• Woolite is the global leader in fine fabric washing products, and is sold in more than 30 countries.
• Woolite's gentle formula contains no harsh ingredients to damage clothes.

Cillit Bang

• One of the most successful launches ever in the household cleaning market, has now been successfully introduced into 35 countries worldwide.
• Comprises a range of powerful surface cleaners that are highly effective against a broad spectrum of tough cleaning tasks.

Veet

• The world leader in depilatories in over 55 countries.
• Veet depilatory products have been on sale for more than 80 years, and lead the global market in expertise as well as sales.
• Reckitt Benckiser sells more than 46 million Veet products every year worldwide, with retail sales in excess of $550 million.

AirWick

• Currently sold in more than 60 countries, and is Number 1 in its category across the top 20 world markets.
• AirWick products assist consumers to improve their home atmosphere by providing products with superior fragrance and aesthetic appeal.

Vanish

• Number 1 Fabric Treatment and Carpet Cleaning brand across Europe.
• First conceived in 1983, the range provides safe and effective stain removal for all kinds of fabrics.

Resolve Carpet Cleaner

• Number 1 selling carpet cleaner brand in the US.
• The Resolve brand is highly recognised by consumers with 95% brand awareness.

Clearasil

• The global Number 1 anti-acne brand.
• Developed in the U.S. in the early 1950s.
• Today Clearasil is sold in 71 countries.

Nurofen

• Fastest growing analgesic brand globally.
• Nurofen is available in 90 countries worldwide and the leading analgesic brand in UK, Australia and New Zealand.
• Available in a variety of formats including tablets, gel caps and liquids.

Dettol

• The world leader in antiseptics for home use.
• Introduced in the UK in 1933 it is now sold in 104 countries world wide.
• Kind to the environment, Dettol is biodegradable and harmless.