Perrier is a top class brand with an exceptional consumer awareness (90% spontaneous recognition)
Perrier brand values are universal and recognised
The Perrier brand is truly international

Brand Territory:
The N°1 brand in the world carbonated water market with 750 million bottles consumed each year across all five continents and in more than 110 countries.  A universal brand transcending traditional categories (competes against bottled waters, soft drinks and even alcohol).  The Perrier Source employs over 2000 people and exports 41% of its production.  One of the four international strategic brands of the Nestlé Waters Group.  The famous Perrier bottle can be found in cafés, bars, hotels, restaurants across the globe.

Brand Values 
Status - "social" dimension of the brand
Thirst quenching - the "sensation" dimension of the brand 

The magic lies in the ability to merge two paradoxical values:  the "natural" (classic/statutory) and the "sparkling" (sensation/pleasure)

The licensing program is split into 4 segments to reflect the different "faces" of the brand :

"Perrier Forever"

The world of "Perrier Forever" plays on the history, the origins and the culture of the Perrier brand.

It carries and is carried by the historical a nostalgic image of the Perrier brand from its creation in 1863.

"Perrier Lifestyle"

The Perrier brand is well-known throughout the world. Its fame allows for a wider field of commercial opportunities than sparkling mineral water, its core activity.
The world of the Perrier Lifestyle name covers a range of elegant and stylish products reflecting the image of l'art de vivre Français.

Perrier Lifestyle products rely on the Frenchness of their origin, synonymous with good taste and quality.
They carry the top-of-the-range and refined image of the brand... but always with a subtle touch of the unexpected.

"Perrier Re-source"

"L'air, l'eau, la vie...". This part of the program aims to translate the "sensations" linked to the water itself i.e. cool, refreshing, energizing, dynamic... into a range of products such as body care, textiles with cooling qualities, fans, ice boxes...

"Alternative"

"Perrier c'est fou". The most eccentric side of the brand: daring and cutting-edge underlining the surprising and provocative face of the Perrier vehiculed by their advertising campaigns and the new "Fluo" range (only launched in France so far but targeting a younger, more trendy consumer).