Founded in 1936
Number 2 in the soft drinks category in France
86% of brand awareness
73 M litres sold in France per year
€ 20 M annual media investment
A strong heritage with impactful advertising campaigns:
Villemot, Jean Paul Goude, 'Orangina Rouge'...

Brand Extension- 3 main categories

'Life with Pulp'

Products with a contemporary design, based on the Zest & Pulp current brand's strengths and adverts, such as the 'pin-up' saga: textile, stationery, luggage, back-to-school, bedding, bath & shower gel...

'Shake up the senses'

Surprising food products based on flavours and different from the traditional market, with natural extracts of orange and pulp: ice cream and sorbet, yoghurt to drink, fruit puree, filled chocolates

'Once upon a time...'

Collections of products inspired by the heritage of the blue & yellow bottle and by the strong advertising campaigns : home decor, tableware, furniture, partwork...

Key values

Mediterranean
Authentic
Generous
Surprising
Audacious

Personality of the Brand

Eccentric & Iconic
Unique Shape of the Bottle
'Shaking of the Bottle'
Yellow & Blue

Consumer Profile

Teenagers aged 15-25
Mums aged 25-49