Brand of the Orangina-Schweppes Group
Leader in the drinks flavoured with fruits category in France (62% of market share)
Number 2 in the soft drinks category (target aged 15-24)
116M litres sold in France per year
€ 14,1 million annual media investment

Brand Extension
2 main categories

'Oasis Gourmet'

Very sweet and fruity food products, to share around the consumption of the drink - snacks, children's party: ice cream & fruit sorbet, cakes, chewing-gums, filled crępes, biscuits, cereal bars...

'I'm fruit!'

A range of coloured and fun products showcasing the fruits, real advertising icons of the brand: textile, stationery, luggage and back-to-school products...

Key values

Freedom
Simplicity
Mischief
Generosity
Naturality
Gustative Pleasure

Icons

Little fruits of Oasis
Oasis Planet

Consumer Profile

Kids: aged 6-12
Teenagers
Family