Melissa Odabash's universal appeal has attracted and cultivated a glamorous, global celebrity following. Synonymous with confidence and effortless style, her collections become the ultimate beach wardrobe 'must haves' season after season.

Brand values: Luxury, Glamour, Style, Sexy, High Fashion, Elegance, Exclusive, Confident, Aspirational

What is it about Melissa Odabash swimwear collections that make them so successful and appealing? Some say it is the materials, many it is just the way the swimsuits make them feel. But there is really only one reason - and that is Melissa herself. Before launching her own collection, Melissa modeled for the top Italian and French designers.

As a former catwalk and swimwear model, she knows a great deal about swimwear, having worn countless overworked and over designed bikinis which led her to realise that she could do better - which is exactly what she did, creating her first suits by hand and hawking them around the boutiques of Milan. Her first designs and those that followed were inspired by the best of Italian couture - style, simplicity combined with timeless elegance and made with high quality fabrics and finishing.

Within two years her zebra print bikini had become the best selling item in the Victoria's Secret's catalogue. Another item became the most sought after swimsuit in America after it appeared on the cover of US Glamour magazine. Her unique collections have been featured on numerous magazine titles since then and are stocked by top stores around the world. Melissa's swimwear collections are loved not only by celebrities but women of all shapes and ages.

With help from TLC, Melissa Odabash is now a 'Designer at Debenhams' in the UK, where her diffusion range of swimwear has been a sellout retail success.

The future holds exciting plans to build on Melissa's unique brand proposition by creating luxurious, sexy fashion and beauty accessories as well as leisure and lifestyle products inspired by the glamour of the beach (or poolside) for all the year round.