Brand Overview
A single sip of Malibu will transport you to the Caribbean, a destination full of positivity, vibrant energy and natural beauty. After all, Malibu captures the authentic taste of the Caribbean in its iconic white bottle with a spirit perfect for a variety of occasions. Distilled in the Caribbean, the birthplace of rum, Malibu's heritage extends far beyond its years. Considered to be the world's oldest distilled spirit, rum is made from fresh sugarcane juice, cane syrup, or molasses.

Brand Facts
The world's #1 coconut rum
92% brand awareness in the United States
4.5 million cases sold in 2007
Key Markets: United States, Canada, United Kingdom, France, Netherlands, and Spain

Flavors
Original Coconut, Pineapple, Mango, Passion Fruit, and Tropical

Target Consumer
Men/Women ages 21-39

Malibu Licensing
The Malibu licensing program allows manufacturers to leverage the brand's Caribbean vibe and high awareness into food and lifestyle products.

Categories available for license include: Frozen Cocktail Mixers, Ice Cream and Sorbet, Apparel, Beach Accessories, Music Compilations, Candles and Home Fragrances, and Outdoor Furniture

Brand Values
Vibrantly Caribbean
Infectiously humorous
Playful
Authentic
Island Life 24/7
Positive