Originating deep in the Yucatán, amidst Mayan realm and mystery, Kahlúa's story has grown alongside ripening coffee beans high in the mountains of Veracruz. With a flavor as rich and distinct as the region, Kahlúa's dark liqueur cradles delicate notes of rum, vanilla, and caramel wrapped in roasted coffee flavor from hand-picked Arabica beans. Kahlúa invites you to discover the stimulating taste of a mystical region and vibrant culture.

Brand Facts
The world's #1 coffee liqueur
Brand value of $1 billion
99% brand awareness among consumers aged 21+

Key Markets: United States, Australia, Canada, Japan, and Mexico US media budget tripling in 2009

Flavors include:
Original, Hazelnut, French Vanilla, Mocha, White Russian, Mudslide, and Chocolate Latte

Target Consumer
Primary: Men/Women ages 35-49
Secondary: Men/Women ages 25-34

Kahlúa Licensing
The Kahlúa licensing program allows manufacturers to leverage the brand's amazing equity and flavors for Food & Beverage products. Current licensees include: American Beverage Corporation - cocktail mixers, DaVinci Gourmet - syrups and Chocolates Turin - chocolates

Categories available for license include: Ready-to-Drink Coffee Beverages, Whole Bean and Ground Coffee, Ice Cream, Dessert Toppings, Cookies, and Cakes

Brand Values
Exotic
Stimulating
Mysterious
Discovery
Sensuality
Adventure