"We take our bourbon seriously, everything else... not so much."

Jim Beam is the world's # 1 selling Bourbon whiskey, based on the same family recipe since 1795, with seven generations of Beam distillers and Bourbon drinkers. It remains the American whiskey against which all others are measured and with well over 200 years of experience Beam knows more about making Bourbon than anybody.

The Consumer

• Men, LDA-35
• A 'guy's guy'
• Confident
• Straight talker
• Doesn't take himself too seriously

Brand Values

• Authentic Spirit
• Natural confidence
• True connection
• Straightforward and strong

Jim Beam Licensing Program
Jim Beam's award winning licensing program reflects the brands authentic character and includes products in the following categories: apparel & accessories, savoury food & beverages, lifestyle and gift