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Jeep® Licensing

The Jeep® Licensing Program generates over worth $700MM at retail and is growing. Categories include toy, juvenile, apparel & accessories, automotive enthusiast and interactive.

  • Designed for the US military in 1941
  • The original 4x4
  • 70th anniversary 2011
  • The tough, go-anywhere capability of the Jeep® was evident from the first vehicle
  • Over 90% brand awareness $600MM in advertising in
  • 2011 (+60% from 2010)
  • The iconic design of the first Jeep®is still evident in the modern day Wrangler
  • The 7 bar grille has become a distinctive feature of all Jeeps
  • All Jeep® vehicles are Trail Rated

Consumer

  • 143 stores
  • 700 shop-in-shops
  • Opening every day
   
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