Jeep® Licensing

The Jeep® Licensing Program generates over worth $700MM at retail and is growing. Categories include toy, juvenile, apparel & accessories, automotive enthusiast and interactive.

• Designed for the US military in 1941
• The original 4x4
• 70th anniversary 2011
• The tough, go-anywhere capability of the Jeep® was evident from the first vehicle
• Over 90% brand awareness $600MM in advertising in
• 2011 (+60% from 2010)
• The iconic design of the first Jeep®is still evident in the modern day Wrangler
• The 7 bar grille has become a distinctive feature of all Jeeps
• All Jeep® vehicles are Trail Rated

Consumer

• 143 stores
• 700 shop-in-shops
• Opening every day