Authentic
Headworx was one of the original surfwear labels, started in 1976 on Australia's Gold Coast by surfers Murray Bourton and Keith Halford.

Adventurous
Headworx is for people with a thirst for adventure, pursuing active outdoor lives. The brand reflects the fearless and dynamic nature of surfing and other extreme sports.

Free Spirit
Headworx is individual, expressive and confident. Headworx doesn't take itself too seriously - it is for those who have nothing to prove; relaxed and approachable

Future development of the brand lies in broadening its core surf inspired apparel ranges, its international expansion, the creation of a strong range of lifestyle accessories and extension into women's and kidswear.

Brand Personality

• Authentic
• Adventurous
• Dynamic
• Free Spirit
• Relaxed
• Young, fun and free...