Coca-Cola is a global icon and needs no introduction! Originally created in 1886, Coca-Cola is the most recognised trade mark in the world and the biggest selling soft drink in history.

For well over 115 years, Coca-Cola has connected with consumers with an optimistic spirit and lifestyle.

TLC is implementing a comprehensive, Pan European Brand Extension campaign that focuses on sustainability, giving PET bottles an 'afterlife' by transforming them into products that consumers use everyday.

The innovative programme creates desirable products that consumers want to buy and are proud to own. This has a positive impact on the environment by reducing the number of PET bottles sent to landfill sites.

Statistics show that 55% of consumers will very likely purchase products made of recycled content. In addition, we have found that 47% of consumers aged between 19-24 'definitely/probably' would buy Coca-Cola recycled merchandise.

Brand Values

• Honest
• Optimistic
• Global
• Classic
• Fun
• Authentic