• Analysis of brand and company assets
• Understanding brand values and positioning as a basis for brand extension
• Consultation on copyright and trade mark registration
• Development of a strategic brand extension framework, identifying potential product sectors
• Creation of an implementation plan, identifying companies, markets and timeframes
• Creation of contract templates
• Assessment of potential revenue generation

• Developing creative strategy and branding approach for brand extension
• Review, refinement and design of logotypes and branding devices
• Design and development of graphic templates for packaging, point-of-sale, retail and marketing materials
• Development of product styling guidelines
• Design and production of sales and marketing materials
• Provision of ongoing design consultancy and trend forecasting

• Finding the right manufacturers
• Appointing distributors
• Negotiating commercial terms
• Managing the contractual process
• Managing the product development process

• Design and co-ordination of tradeshow launches and events
• Approaching and securing key retailers
• Implementing an effective communications strategy

• Ongoing management of product developments
• Ensuring licensee adherence to contractual commitments
• Overseeing and directing marketing initiatives
• Collecting advances/royalties and auditing selected licensees
• Co-ordinating licensees on a local and global basis
• Managing growth of retail penetration over time
• Reporting to the brand owner on the above

• Constant iteration of the brand extension plan
• Year round product development to ensure establishment of range and product regeneration
• Challenging both licensee and licensor

Specialist Dimensions

• Consultancy
• Retail
• Sport
• Entertainment
• Food and beverage licensing
• FMCG development
• Direct to retail