Brand licensing is a fast growing, increasingly sophisticated industry.

Put simply, it is the contractual licensing of a right or group of rights by a trade mark owner to a third party, to develop, distribute and sell a product or service, under that trademark name.

In return, the trade mark owner receives marketing benefits and earns royalties on the sale of that product or service.

It may sound uninspiring, but it's a dynamic, exciting, creative process.

The reality is that a lot of companies talk about brand extension, but few are as capable and successful as TLC at creating long term high calibre programs.